The agreement between Kent and GiveToLocal will see the two organisations work together to provide and secure sustainable funding for grassroots football clubs across the county.
The partnership means that Kent has become the seventh county FA to officially partner with GiveToLocal.
And Jordon Mann, Marketing & Partnerships Manager for the Kent FA, believes that GiveToLocal can be an asset to clubs during a challenging time for grassroots football.
“The uncertainty around the timeline of COVID-19 is one of the biggest challenges currently facing both grassroots sports and local businesses,” said Jordon.
“We know that for many of the grassroots clubs in Kent, football will not be their primary concern.
“But GiveToLocal will be a great resource for clubs looking to diversify their fundraising and attract more sponsors.
“Kent FA is keen to support and guide clubs through these difficult, unprecedented challenges as we look to give them hope that football will return stronger than ever.”
GiveToLocal was established to help grassroots football clubs and local businesses flourish side by side.
Due to the outbreak of coronavirus across the UK, grassroots football is facing major uncertainty, with clubs unsure as to when they will be returning to play the sport they love.
And Jordon emphasised that GiveToLocal has the power to be able to bring communities together in the face of adversity.
She added: “GiveToLocal is an innovative way for local businesses to support the community and for the community to support local businesses.
“We know that sports clubs are often the lifeblood of a community and will be an important part of society when normality returns.
“Following the impact of COVID-19, we will need to support each other more than ever and we believe GiveToLocal gives us a great platform to do that.”
And Jordon’s positive words were echoed by GiveToLocal Director of Strategic Partnerships and Kent native Colin Stromsoy, who is excited by the prospect of the partnership.
“I’m delighted to be able to bring a county FA like Kent on board to work with GiveToLocal,” said Colin.
“This is an excellent opportunity for both organisations to work together to help clubs across the county get support to help them through a really tough time.
“This partnership is particularly special for me because Kent is my home county. I grew up in Sandwich, went to University in Canterbury and played for a number of teams in the area.
“I’m familiar with a lot of the clubs across Kent and I’m excited to see the benefits they could receive by being part of GiveToLocal.”