The agreement between the two organisations aims to transform grassroots football by securing sustainable funding for teams across the county.
And it further strengthens GiveToLocal’s new ambition of putting £10m per year into community sports across the UK.
The partnership means that Nottinghamshire is now the fourth county FA to officially partner with GiveToLocal, following previous agreements with Northumberland, North Riding and Suffolk, with many more in advanced discussions.
And Marc Birkett, Senior Football Development Officer for the Nottinghamshire FA, admits that the move was a no-brainer for the association given the current situation facing grassroots football.
“Speaking to many of our clubs, uncertainty around the future of community sport is a major issue right now,” said Marc.
“That’s perfectly understandable.
“Many clubs rely on regular subscriptions coming in and income from facility usage which, at the moment, is not happening.
“The worry is that without these financial contributions, clubs may fold and participation will drop. We don’t want that to happen.
“Signing up to GiveToLocal in the current climate is hugely beneficial as it’s bringing communities together around a shared cause.
“Having an additional link to local businesses will also help communities across the county.
“We need local businesses to be in place when we return to normal life so we have local shops to enjoy on our doorsteps.”
And Marc was also keen to emphasise how impressed he was with GiveToLocal’s service, praising the simplicity behind the organisation’s approach to raising funds.
He added: “The simplicity of GiveToLocal is its biggest draw.
“The local football club links parents, extended families and local businesses into the service.
“Through that network the club can raise additional funds to sustain participation and healthy lifestyles.
“It’s a simple but effective idea and many of GiveToLocal’s key themes have been central to our messages to community clubs in Nottinghamshire.
“Clubs can use this period without matches to familiarise themselves with GiveToLocal and build a more financially secure model moving forward - at the same time engaging more closely with local communities.
GiveToLocal is keen to work with as many local FAs and governing bodies from all the sports it supports as possible to ensure that clubs and businesses at the heart of local communities are protected.
And with the added uncertainty across the UK due to the impact of COVID-19, Director of Strategic Partnerships Colin Stromsoy admitted that the new partnership with the Nottinghamshire FA is another step in the right direction.
“At the moment, our communities are facing unprecedented circumstances,” said Colin.
“Our whole team is determined to do everything we can to ensure that once this is all over, people across the country, young and old, will be able to return to the sports they love.
“Having been denied social interaction and physical activity for so long it will be more important than ever.
“We are delighted to have the Nottinghamshire FA onboard as a partner.
“It’s a truly outstanding county FA and working with Marc and his team can only strengthen GiveToLocal’s ability to help clubs across the East Midlands.”